Cape Town Tourism and Visit Stellenbosch have signed a joint marketing agreement to encourage visitors to combine the two destinations and extend their stays.
The organisations will develop joint itineraries, share content and run collaborative digital campaigns supported by joint media and trade activity.
The itineraries will combine Cape Town’s coastline, cultural attractions and city experiences with Stellenbosch’s wine, food, heritage, art and nature offerings.
“There is a real opportunity to encourage visitors to stay longer, explore more and experience the diversity of our region,” says Enver Duminy, CEO of Cape Town Tourism.
Annemie Liebenberg, CEO of Visit Stellenbosch, says longer stays can generate more visitor spend, accommodation nights and opportunities for businesses across the tourism value chain.
