Avis Southern Africa has been granted the Budget Car Rental brand for Southern Africa, effective March 1. Avis is a wholly owned subsidiary of Barloworld Motor, controlled by Barloworld Limited.
Under the licence agreement, Barloworld will operate the Budget brand in Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia and Zimbabwe as well as South Africa. Barloworld already operates the Avis brand in Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe.
“We are thrilled to add the Budget brand to our portfolio as part of Avis Budget Group’s multi-brand strategy,” said Keith Rankin, Chief Executive of Avis Rent a Car Southern Africa.
“Avis Budget Group is delighted to be extending its relationship with Barloworld to include Budget,” said Troy Warfield, Commercial and Licensee Director, Avis Budget Europe, Middle East and Africa.
