Integration, innovation and the feelings-driven safari planner
Ker & Downey® Africa has entered an inspiring new chapter defined by emotion, innovation and unity. Following a complete brand reimagination, the company has announced the full integration of Grand Africa Safaris and the launch of two pioneering initiatives – the Safari Planner and the Agent Portal – signalling a new era for travellers and trade partners.
“This marks more than a rebrand,” says Jenieen van den Heever, COO at Ker & Downey® Africa. “It’s a reawakening of what luxury travel in Africa can be: deeply personal, emotionally charged and effortlessly elevated.”
A bold new identity
Anchored in the philosophy “Go Beyond. Feel Within.”, the refreshed brand identity invites travellers to connect with Africa on a more meaningful level. With contemporary new visuals and an elevated digital presence, Ker & Downey® Africa reaffirms its position as a leader in the art of feelings-driven travel design.
Grand Africa Safaris joins the family
As part of the rebrand strategy, Grand Africa Safaris – the group’s North America-focused DMC division – is now fully integrated under the Ker & Downey® Africa banner. The unification strengthens the company’s global footprint and enhances operational excellence across the continent, ensuring a seamless, world-class experience for trade partners and clients alike.
Introducing the Safari Planner: Travel by Feeling
The new Safari Planner invites travellers to begin their African journey not by destination but by emotion – from amazed and adventurous to relaxed or romantic. Once a feeling is chosen, the platform curates tailor-made itineraries that capture that emotion, guided by Ker & Downey® Africa’s expert team of travel designers. The result is a planning experience as intuitive and refined as the safaris themselves.
Empowering agents: The new Agent Portal
To support trade partners in this exciting new phase, Ker & Downey® Africa has launched an exclusive Agent Portal designed to empower travel professionals with the tools and resources needed to deliver effortless excellence.
The portal provides:
- White-label proposals and professionally designed collateral
- Destination insights, training and sales support
- Priority access to space and exclusive offers through trusted supplier relationships
- 24/7 on-the-ground support to ensure flawless delivery
Reflecting the brand’s promise – “Your brand, our invisible hand” – the portal enhances collaboration and efficiency, ensuring every journey booked through Ker & Downey® Africa is delivered with precision.
A new generation of luxury
Through these milestones, Ker & Downey® Africa sets a new benchmark for meaningful, modern luxury. By combining advanced digital tools, design excellence and on-the-ground expertise, the company continues to shape the future of travel in Africa for travellers and trade partners alike.
Explore the new era at https://ker-downeyafrica.com/
