Protea signs agreement with GTA

Gullivers Travel Associates (GTA) has signed a new agreement with the Protea Hospitality Group. Under the agreement, Protea Hotels and African Pride Hotels properties will be available for travellers to book through GTA travel sites worldwide.

GTA sources products from more than 30 000 travel suppliers, offering in excess of 35 000 hotels and 135 000 destination services in 130 countries worldwide. Protea has an existing B2B agreement with GTA and the new agreement now focuses on the consumer market.

Says Danny Bryer, the Protea Hospitality Group’s director of sales, marketing and revenue: “Considering our strong working relationship with GTA in the business to business sector, expanding the partnership was a logical step for Protea Hotels.We look forward to an even more successful partnership that will give our entire portfolio of hotels the opportunity to offer dynamic pricing, and to showcase our extensive selection of hotel options to GTA’s vast global audience of travellers.”