The Zanzibar Commission for Tourism has launched a mobile destination marketing campaign in London with Visit Zanzibar branding on a city bus.
The campaign takes Visit Zanzibar messaging through one of the world’s busiest urban centres, positioning the destination in front of a high-volume international audience and increasing visibility in a key source market.
The initiative is part of Zanzibar’s broader international tourism promotion efforts using outdoor advertising to strengthen destination awareness and brand presence in major global cities.
Take a look at images of the Visit Zanzibar-branded bus below:
