New
Agency:
Roots & Journeys
Posted On:
Reference Number:
0000820
City:
Cape Town
Province:
Western Cape
Country:
South Africa
Contract Type:
Permanent
Industry Sector:
Accommodation / Hospitality
Availability:
ASAP
Salary:
Remuneration is performance aligned and dependent on experience and capability.
Required Qualifications:
o 5+ years of proven experience building and leading marketing initiatives
o Demonstrated track record of delivering measurable results
o Strong digital fluency across web, social, content, Canva, and analytics
o Comfortable owning projects end to end
o Industry background is less important than performance. We care about results, initiative, and execution.
o This role suits someone who wants responsibility, autonomy, and the opportunity to build something significant.
Description:
Roots & Journeys | Cape Town
We are not looking for a marketer. We are looking for a builder.
Roots & Journeys is entering a decisive growth phase. Over the next two years, we are rebuilding our brand from the inside out. Website. Collateral. Social. Systems. Storytelling. Conversion. We need someone who drives momentum. This is not a coordination role. This is ownership.
You will work directly with the head of Marketing, Sales & Reservations and the CEO to reshape how the world sees us and how effectively we convert attention into revenue. We are not interested in managing you. We want you to lead. If you need direction every day, this is not your role. If you see gaps and instinctively move to close them, keep reading.
What winning looks like:
o A fully modernized, high-converting digital presence
o Clear, consistent brand positioning across all properties
o Social media that grows authority and demand, not just followers
o Professional, polished collateral that reflects affordable luxury
o Systems that scale with growth instead of patching problems
o Measurable impact on lead generation and bookings
We are looking for:
o Relentless initiative
o Strategic thinking with execution muscle
o Commercial awareness, not vanity metrics
o Confidence to challenge leadership when needed
o Comfort operating without micromanagement
o Bias toward action
We are building something meaningful in Africa. If you want to help shape it, apply.
If you want a comfortable marketing job, this is not it. A players only.
We are not looking for a marketer. We are looking for a builder.
Roots & Journeys is entering a decisive growth phase. Over the next two years, we are rebuilding our brand from the inside out. Website. Collateral. Social. Systems. Storytelling. Conversion. We need someone who drives momentum. This is not a coordination role. This is ownership.
You will work directly with the head of Marketing, Sales & Reservations and the CEO to reshape how the world sees us and how effectively we convert attention into revenue. We are not interested in managing you. We want you to lead. If you need direction every day, this is not your role. If you see gaps and instinctively move to close them, keep reading.
What winning looks like:
o A fully modernized, high-converting digital presence
o Clear, consistent brand positioning across all properties
o Social media that grows authority and demand, not just followers
o Professional, polished collateral that reflects affordable luxury
o Systems that scale with growth instead of patching problems
o Measurable impact on lead generation and bookings
We are looking for:
o Relentless initiative
o Strategic thinking with execution muscle
o Commercial awareness, not vanity metrics
o Confidence to challenge leadership when needed
o Comfort operating without micromanagement
o Bias toward action
We are building something meaningful in Africa. If you want to help shape it, apply.
If you want a comfortable marketing job, this is not it. A players only.