Charmaine’s journey in tourism began in South Africa, where she owned and managed an adventure activity business, giving her firsthand experience of the challenges and opportunities faced by tourism entrepreneurs. Over the past 25 years, she has worked across tourism, international business development and partnership management, building strong relationships between African suppliers and global buyers.

Charmaine represents a small selected portfolio of authentic African tourism businesses, helping them enter and grow in the DACH market through strategic networking, trade engagement and storytelling. Committed to creating opportunities for smaller tourism businesses, she believes that sustainable growth comes from trusted relationships, consistent visibility and real human connections. Her work is driven by a simple philosophy: when the right people connect, everyone grows.