Evelyn Poole is Director of Wild Wonderful World and works as a digital marketer in the safari and wildlife conservation industry. She specialises in safari and conservation businesses looking to establish a cohesive and stand-out online brand presence – through (re)branding, web design or digital marketing channels. Evelyn is passionate about marketing, communications, creative graphics and web design, and breaking through the chaos of social media brainwashing. She believes in using digital marketing to connect people to the right philanthropic cause, service or product for them instead of just making sales for the sake of profit and reaching KPIs.