Melissa Foley is a sustainability strategist and the Impact Lead for Community and Conservation at Africa’s Eden, and Sustainability Advisor for Africa Travel Week, where she leads collaboration across tourism, conservation, and community sectors to align Africa’s industry with global standards for transparency and measurable impact. As the Founding Director of All About Africa Sustainability Consulting, she works with travel partners, governments, tourism boards and associations, and international organisations such as the World Bank and United Nations World Tourism Organization, guiding the African tourism supply chain toward verified sustainability and compliance with emerging global regulations. Melissa connects ethical buyers with authentic suppliers, advancing third-party verification and ESG readiness across the continent. Passionate about proving that sustainability delivers both purpose and performance, she is redefining African tourism as a global leader in responsible business, social equity, and environmental stewardship.