Angola Tourism has launched a new brand identity under the motto “The Rhythm of Life” in collaboration with Kleber Group.
Alongside the new brand identity, the tourism body also announced the expansion of its international promotion to four additional markets: the UK, Spain, Poland and South Africa.
Angola Tourism has identified four pillars that support the new brand identity:
- Natural rhythm (landscapes)
- Living rhythm (storytelling)
- Cultural rhythm (tradition and heritage)
- Musical rhythm (birthplace of Kizomba, Semba and Kuduro)
“With this relaunch, we are sending a strong signal for the future of tourism in Angola. Our goal is to highlight the uniqueness of our country and invite travellers worldwide to experience the rhythm of Angola with all their senses,” said Márcio de Jesus Lopes Daniel, Angola’s Minister of Tourism.
