Experience Africa, a new three-day event hosted by the African Travel and Tourism Association (Atta), is set to take place in London on June 25, 2018.
The event will use the same formula as Talking Stick’s Experience Latin America, a B2B travel event that recently hosted its fourth annual event in London.
The show will bring together carefully selected companies that wish to increase business to Africa.
At the inaugural Avis/Atta Media awards in London last week, Atta CEO, Nigel Vere Nicoll, said: “Atta has a wide membership and Experience Africa will focus on all markets, boutique luxury, transport, mid-market accommodation and overlanders, in fact as many of the categories of tourism that our members represent as possible. The event will include a table-top workshop with 42 appointments over the three days, seminars, a networking event and the second Avis/Atta media awards. June is a great month in the UK and off season in Africa, the perfect time for suppliers from Africa to join us in London in 2018 to connect, not only with the international buyers but with the print and broadcast media that cover tourism to Africa.”
