Cape Town Tourism has launched a new digital campaign that showcases the city’s affordable and accessible experiences through the voices of Capetonians.
‘My Cape Town’ features video content that spotlights a host of food, cultural and outdoor activities that can be experienced beyond the city’s main attractions.
As the campaign evolves, Cape Town Tourism plans to introduce curated itineraries that will allow visitors to book the various experiences on offer.
“Cape Town is a world-class city, but you don’t need deep pockets to have an unforgettable time here. With My Cape Town, we’re handing the mic to our community, showing off the city’s vibe in the most authentic way,” said Enver Duminy, CEO of Cape Town Tourism.
James Vos, Mayoral Committee Member for Economic Growth, said: “Tourism is not just about landmarks, it’s about people. By showcasing locals and their favourite experiences, My Cape Town inspires visitors while also encouraging residents to support what’s in their own backyard. This is how we grow the tourism economy, by strengthening neighbourhood enterprises, which in turn sharpen their trade, create more jobs, and add even greater value to Cape Town’s visitor proposition.”
Content from the campaign will run throughout September on Cape Town Tourism’s Love Cape Town social media platforms.
Watch the first My Cape Town video here.
