The City of Cape Town’s latest campaign, This Is Cape Town, is now being rolled out over several months across six continents and 55 cities.
The campaign is being activated across high-visibility platforms and locations, including digital billboards and public transport advertising in precincts across target cities.
“The focus of This is Cape Town is to ensure that global attention translates into real travel demand, real spend in our local economy and real job opportunities for Capetonians,” said the City of Cape Town’s Mayoral Committee Member for Economic Growth James Vos.
A highlight of the campaign is the use of moving billboards in the UK and US with black cabs wrapped in This Is Cape Town branding in London and digital screens mounted on yellow taxis in New York. Marketing has also gone live in Italy, France, Belgium, Switzerland and Germany on connected TV platforms.
The campaign rollout expands on campaigns in São Paulo and African cities such Lusaka and Nairobi.
“Beyond creating awareness, tourism contributed R27.5 billion (US$1.69 billion) to Cape Town’s economy in 2024 and supported more than 106 000 jobs. Our focus is on growing those numbers through smart, high-impact and cost-effective campaigns that are backed by conversion in key source markets,” added Vos.
The next phase of the campaign entails This Is Cape Town going live in additional markets such as India, China, the UAE and Australia in coming months.
