Following the acquisition of Green Route by the Dragonfly Group, the decision was taken to strengthen the East Africa office and to actively promote this destination to all its markets. Green Route has been operating in East Africa for the past three years but now an office has been set up in Nairobi and operations there will be under the leadership of Thomas Makathi as General Manager of Green Route East Africa.
Executive Chairman, Rupert Jeffries commented on the opening of an East African division: “At Dragonfly Africa, we have frequently been asked for assistance with travel itineraries and incentive and conference programmes into East Africa. Of late, these requests have been sharply on the increase. We have well established guidelines about the markets and the countries that we should be operating in, and in the past we have not felt that we were sufficiently equipped, or knowledgeable, to place bookings into the East African market.”
He says the acquisition of Green Route Africa has opened up the opportunity that the company was looking for as its staff have much experience in the destination. An added advantage is that Green Route Africa is a registered company in Kenya.
“There is an appeal for each of the international markets that we operate in. Our largest market, North America, for example is a market where many people consider such destinations as Kenya and Tanzania to be synonymous with safaris and such events as the annual Great Migration. Other markets, such as Russia, find the destination particularly appealing because it can offer an unbeatable combination of game and beaches with warm Indian Ocean waters.”
