A multimedia partnership has been launched between content distributor Exceptional ALIEN and South African Tourism showcasing well-known content creators’ favourite South African destinations.
Ten creators share their personal ‘Travel Playbooks’ – a personal curation of recommendations for their favourite travel destinations in the country.
The ‘Exceptional South Africa’ campaign features Australian surfing legend Mick Fanning’s Travel Playbook for Jeffreys Bay, and one of the reasons he loves South Africa.
Also featured is Springboks rugby great Tendai Mtawariri – aka ‘The Beast’ – who offers unparalleled access to his favourite family activities at his hometown of the Dolphin Coast in KwaZulu Natal.
Wildlife conservationist Kevin Richardson – also known as ‘The Lion Whisperer’ – shares his recommendations for the best places to view wildlife and how he believes travel to be critical for inspiring the future protectors of wild spaces.
Ndaba Mandela, philanthropist, author and grandson of Nelson Mandela, shares his moving Travel Playbook for Soweto – South Africa’s largest township – where he was raised in the family home, which is now the Nelson Mandela National Museum. Ndaba also includes tips for the best way to experience the vibrant community.
Rounding out the eminent list are global sensation DJ Uncle Waffles; Masterchef South Africa judge Zola Nene; renowned comedian Loyiso Gola; South Africa’s first black female winemaker Ntsiki Biyela; pro-surfer Tanika Hoffman; and National Geographic photojournalist Gulshan Khan.
All share actionable travel inspiration – whether travellers are looking for expert recommendations on where to eat and drink; locals’ insight into the best nightlife; guidance on how to travel ethically with wildlife; where to catch the greatest waves – or simply hang out in one of these exceptional creators’ favourite locales.
Hub Head of South African Tourism Australasia, Mosilo Sofonia, said: “There is no better way to describe South Africa than ‘Exceptional’. It’s a quality evident not only in the grand experiences, but also in the hidden gems that truly reveal the character of a destination – and an insider’s knowledge is invaluable to discovering these. This is what we sought to offer with ‘Exceptional South Africa’. And it has been a privilege to collaborate with a truly innovative disruptor such as Exceptional Alien, to tell our stories, and feature as its first long-haul destination campaign.”
Michael Canning, Exceptional ALIEN Co-Founder, said: “South Africa is one of the most awe-inspiring and diverse travel experiences on earth, and we can’t thank the featured creators and communities of South Africa enough. They’ve shared their inspiring creative lens on this country for all travellers who love creativity.”
Exceptional South Africa will feature on the Exceptional Alien website, on the recently launched Exceptional Alien app in iOS or Android, and will be shared on creators’ social platforms, reaching over eleven million followers combined.
Based on the growing reach of the platform and creator follower numbers, the campaign is expected to reach millions of viewers and will be extended by digital media advertising.
Watch the promotional video showcasing each content creator’s favourite destination below:
