Joburg Tourism has introduced a new brand identity following approval of its updated logo by the city’s Mayoral Committee.
According to Joburg Tourism, the refreshed identity aims to position Johannesburg more competitively on the global stage while aligning with international travel trends that show rising demand for authenticity, sustainability and cultural relevance.
The identity will be rolled out in phases across digital platforms, events, marketing collateral and public campaigns. A formal launch event is planned. Details have not yet been announced.
“The revitalised brand identity is more than just a new logo,” said Belu Mabandla, Executive Head: Destination Marketing and Events at Johannesburg Tourism Company. “It’s an invitation for first-time and repeat visitors to experience Joburg in a holistic experiential and immersive manner. This visual expression speaks to the emotional connection visitors have with Joburg and the exciting journey ahead as we reposition ourselves in line with global trends in tourism.”
The design process was informed by stakeholder consultation, global tourism research and best practice case studies. The new logo reflects five criteria:
- Capturing Johannesburg’s spirit
- Memorability
- Emotional resonance
- Versatility across platforms
- Alignment with the city’s core brand values of innovation, inclusivity, sustainability, connectivity and legacy
See the new logo variations below:
