The Kavango Zambezi Transfrontier Conservation Area (KAZA TFCA) has launched a new online brand hub that gives the region’s tourism businesses access to exclusive brand assets, co-branding opportunities and marketing materials.
This forms part of the KAZA TFCA’s integrated marketing campaign.
The roll-out of the new online brand hub follows the launch of the “Rivers of Life” brand in 2024, which embodies the rich biodiversity, cultural heritage and waterways that define the world’s largest terrestrial TFCA.
“The Rivers of Life brand represents far more than a new logo – it embodies the essence and unique offering of this extraordinary place where five visionary nations have come together to care for a vast conservation area rich in natural and cultural diversity. Under the Rivers of Life brand, we call on all stakeholders to explore, conserve and celebrate one of Africa’s last great wildernesses,” said Nyambe Nyambe, Executive Director of the KAZA TFCA Secretariat.
Through brand partnerships, co-marketing opportunities and integration into international sales channels, stakeholders will play a pivotal role in amplifying KAZA’s presence, added Nyambe.
“This is a collaborative effort that requires engagement at every level. From local communities who host visitors to international tour operators selling the destination, we are creating a unified vision that benefits all.”
Shared between Angola, Botswana, Namibia, Zambia and Zimbabwe, the KAZA TFCA is home to a rich diversity of wildlife, including over 650 species of birds.
