Fairmont Hotels & Resorts has appointed Bastien Blanc VP: Sales and Marketing for the Middle East, Africa and India.
Blanc will be responsible for the sales and marketing operations of 19 hotels and will oversee the development and implementation of strategies, plans and budgets for new and transitional Fairmont, Raffles and Swissôtel properties.
Blanc has 25 years of operational, sales, marketing and food and beverage experience and has worked with multiple leading hospitality brands, including 15 years with AccorHotels in key markets and destinations such as London, Toronto, Krakow, Warsaw, Moscow, Cairo and the Indian Ocean region.
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He holds an MBA in International Hospitality Management from Institut de Management Hôtelier International, a joint programme of ESSEC and Cornell University. Prior to this appointment, Blanc was VP: Sales, Marketing and Development, Russia and CIS for Interstate Hotels.
Sami Nasser, Senior VP: Operations for Fairmont Hotels & Resorts, Middle East, Africa and India, said: “Bastien joins us at an opportune time as we continue to grow within the luxury market and double our regional footprint in the next five years. Bastien will also be positioned to help drive our company’s strategic vision forward, reinforce our brand presence, and to lead our sales and marketing teams to performance success.”
