A recent Expedia Media Solutions study on the length, frequency and types of trips that British, German and French travellers take, found that French travellers took the most and longest trips, on average 3,9 trips a year each lasting about 10,2 days. British travellers tend to travel more for personal reasons than for business.
The study looked at responses from 3 003 travellers from the three countries across four different generations – Baby boomers, Generation X, Millennials and Generation Z. Across all three countries, 774 Baby boomer (55+), 794 Generation X (36-55), 773 Millennial (24-35) and 662 Generation Z (18-23) respondents were interviewed.
Frequency of trips:
- French travellers take the most trips, an average of 3.9 trips a year.
- German and British travellers take the same number of trips: an average of 3.5 trips a year.
- Baby boomers take the fewest trips a year, an average of 3.1 trips with 2.6 being personal trips and 0.5 for business.
- Generation X take an average of 3.8 trips a year, 2.5 are personal trips and 1.4 are business.
- Millennials take an average of 4.3 trips a year, 2.8 are personal trips and 1.5 are business trips. European Millennials take more trips than other generations of European travellers
- Generation Z take an average of 3.3 trips a year, 2.5 are personal trips and 3.3 are business.
Length of trips:
- French travellers take the longest trips, averaging 10.2 days on a trip.
- Germans follow closely, taking trips that last an average of 9.8 days.
- British travellers take the shortest trips, averaging 7.9 days.
- The Baby boomer generation take the longest trips in Europe, an average of 10.5 days.
- Generation X take trips that average 9.1 days.
- Millennials average 8.5 days per trip.
- Generation Z take trips that average 9 days.
Tourism Update recently published a report on international arrivals to South Africa and it showed that Europe led the way with 176 969 arrivals (66% of distribution); North America came second with 36 277 arrivals (14%); followed by Asia, 29 513 arrivals (11%); Australasia, 10 711 arrivals (4%); Central and South America, 9 341 arrivals (4%); and the Middle East, 4 214 arrivals (1%).
The ten leading overseas countries for arrivals were Germany, 46 290 (17% of total tourists from overseas countries); UK, 38 350 (14%); US, 29 328 (11%); France, 25 221 (9%); The Netherlands, 17 211 (6%); China, 9 076 (3%); Australia, 9 060 (4%); India, 8 306 (4%); Switzerland, 7 651 (3%) and Canada, 6 949 (3%). Tourists from these countries constituted 4% of all tourists from overseas countries. France had the biggest monthly increase year-on-year of 33% (from 19 009 tourists in October 2016 to 25 221 in October 2017).
