Safari-goers at Asilia Africa’s East African camps are staying longer and booking more experiences, according to its three-year internal analysis of booking data.
The average length of stay increased to 2.8 nights, up from 2.7 nights, in each of the previous two years. The best-performing camp in terms of increase in average length of stay was Namiri Plains in the eastern Serengeti. The average stay reached 3.5 nights in 2025/26, an increase of 0.7 nights from the previous year.
Monika Iuel, Head of Commercial at Asilia Africa, said: “As a camp sitting in a remote part of the Serengeti, Namiri Plains remains central to its protection. Its exceptional big cat sightings make it one of the most distinctive safari experiences in the region. Through our All Asilia product, guests are choosing to stay longer, allowing for a deeper connection to the landscape and its wildlife.”
Asilia reported a rise in guest participation across activities with an increase in the average number of experiences per guest. Experience bookings grew by almost 59% in one year followed by continued growth of 38% the following year.
As expected, game drives remain the core activity booked by guests with growth seen in bookings for conservation and cultural experiences.
The top five source markets accounted for two thirds of total bed nights booked with the US accounting for nearly half of the bookings followed by the UK at 9% and then Canada, Australia and Germany. Emerging markets include Mexico, China and Italy while traditionally strong markets (Switzerland, France, Norway, Austria and Belgium) remain stable.
