Tourism Update readers are largely in agreement that, when marketing tourism, emphasis should be placed on the feelings evoked by a product or experience.
In our latest poll, 58% of respondents indicated this is the most important factor in marketing a product or experience. A significant proportion (36%) emphasised a mix between the quality of the product and the feelings evoked while just 6% said they placed more emphasis on the product.
The poll followed a column recently published by Tourism Update in which Lindsey Walter explored the alchemy of emotions in travel.
How was ‘Indaba’ 2025?
With Africa’s Travel Indaba wrapping up last week, we’re now gauging how this year’s trade show performed. While South African Tourism and several exhibitors have lauded the show as a success, others have voiced their frustrations at organisational challenges such as unfinished stands and poor signage at the venue. If you attended this year’s trade show, we’d love to hear all your feedback! Apart from taking our poll, you can send your valued views to editor@tourismupdate.com.
Our poll question this week is:
