eJourney’s has developed a turnkey solution for Destination Marketing Organisations (DMOs) seeking to remain relevant in a world where the collaborative economy, social media, user-generated content and online peer review increasingly drive travel decision-making.
Especially developed for DMOs by destination marketing experts, the turnkey solution for destination websites comprises ready-made DMO web marketing tools such as destination and attraction pages, routes, special-interest themes, maps, events, image galleries and a section that provides relevant information for members.
eJourney can create customised website design to display a destination brand as well as create entertaining and informative destination content that is Search Engine Optimisation-friendly and encourages travellers to engage with and share information.
eJourney is a joint collaboration between destination management, planning and marketing consultancy The Journey, driven by Dr Mike Fabricius, who played a leadership role in the successful development of the South African tourism industry, and Big Ambitions, a Cape Town-based travel and tourism marketing consultancy run by Natalia Rosa, an experienced travel and tourism content and online marketer.
Fabricius, said: “Building a DMO website from scratch can be expensive and take time. DMOs often do not have the in-house marketing expertise, budget and resources to build and manage an online presence. Web developers, on the other hand, do not know tourism.”
“With over 90% of travellers using the Internet as their primary tool to plan a holiday, this solution allows DMOs to select the ready-made online functionality to build the website they need quickly and affordably to promote their destination and members,” said Rosa.
