Few & Far Luvhondo launched its “pay what you can” campaign in 2025 under the moniker “nature has no price tag”. It invited guests to apply for stays at the Luvhondo property in the Soutpansberg mountains without a fixed nightly rate, allowing guests to pay what they can.
“All the funding received from guests last year went into rewilding and restoring the Soutpansberg mountains,” says Sarah Dusek, Co-Founder and CEO of Few & Far Luvhondo, citing US$108 000 received from the campaign.
Conservation work included reintroducing species like sable into the environment, carrying out critical habitat restoration, clearing invasive species and advancing its carbon project.
Dusek says they try to approve as many applications as possible. “We look at the dates the client proposes to see if we have availability, we listen to their stories and how they hope to contribute to our work and look at what they can contribute financially.” Guests planning more imminent stays are more likely to have their applications approved than those booking further ahead, she adds.
“I think some people think the offer is too good to be true,” adds Dusek, noting instances where guests did not follow up after a booking had been confirmed. “We’d love everyone whose application is approved to actually come and stay.”
