The TBCSA will host its fifth Tourism Leadership Conference from October 27-28 at Sun City.
The council said the conference will coincide with its 30-year milestone as a private-sector tourism body.
The 2026 edition will also focus on the evolution of the tourism sector and the interventions needed to strengthen demand and improve destination competitiveness.
The conference is set to address issues affecting tourism globally, including changing demand patterns and broader economic pressures, with discussions centred on practical steps required to support sector growth.
