South African Tourism will not have a stand at this year’s Associação Brasileira de Agências de Viagens (ABAV) exhibition but will instead host its first trade roadshow in the country.
The roadshow will aim to educate travel agents about South Africa and showcase an array of local products. It will be in partnership with South African Airways and will provide a platform for more engagement and one-on-one interactions with the trade.
SA Tourism said in a statement that the show would have a speed marketing format, focusing on exposing the maximum amount of products in a short time in an efficient, relaxed and dynamic way.
The roadshow will be held in three cities – Rio de Janeiro on September 16; Belo Horizonte on September 19; and in São Paulo September 20. This will be a new addition to the traditional South Africa Week in Brazil which takes place every year in September.
Invited guests include tour operators and travel agents interested in selling South Africa as a leisure destination. The event will accommodate between 16 and 20 South African exhibitors showcasing approximately 40 South African products. In addition to exposing the Brazilian travel trade to South African products, the South African Tourism office in Brazil will also use this platform to showcase iconic experiences across the various regions in South Africa.
Other events during the week include the ‘Meet Africa’ SAA workshop on September 14 at which 32 suppliers will be present, with the majority of hotels and lodges registered being South African suppliers.
South African trade are invited to attend and will be accommodated on a first-come, first-served basis. Should you be interested in attending the Brazil roadshows, please contact South African Tourism’s Trade Relations Manager for Brazil, Marcelo Marques by email: marcelo@southafrica.net.
