Travel technology provider, Wetu, has developed a new resource in the form of a portal offering anyone promoting and selling travel to Africa easy access to up-to-date supplier content.
The new portal is informed by the view that nothing sells travel better than excellent visual content, but it is not possible for DMCs, tour operators or agents to manage the content of hundreds, if not thousands, of suppliers effectively.
The Wetu Content Portal provides the industry with free access to aggregated, supplier content including images, videos and virtual tours as well as information on room types and facilities. The portal also offers iBrochures and embed codes that allows users to embed supplier content into their websites.
“Wetu has been working hard to centralise supplier content for the industry as well as create digital tools to help promote and sell travel to Africa more effectively,” says Paul de Waal of Wetu. “The portal provides a home for all the supplier content and our distribution tools.”
De Waal says because the portal is freely available and simple to use, it will become an invaluable resource to the industry.
Wetu will soon enable destination marketing organisations to manage their own content in Wetu and through this portal. This content will be made available to DMCs, operators and agents throughout the world.
The content portal can be viewed here.
