Botswana is gaining traction as a family destination, according to a recent reader survey by Tourism Update.
The country was one of the top five family holiday destinations in Southern Africa as voted by our readers. It was also the top destination outside South Africa.
“Botswana is definitely experiencing an increase in family travel,” said Walter Smith, MD of Desert & Delta Safaris. “The key reason is that people want to expose their children and grandchildren to real experiences. In doing so, Botswana offers Mother Nature's natural highlights with ease and authenticity. It is not fake, no fences, no resorts, small exclusive camps or lodges, private guides and activities focused on real natural experiences.”
According to Smith, many product owners have adapted their products, adding family units. Moreover, he said the country also had a strong reputation as a peaceful and prosperous destination. Jan Jenkins, MD of Umvuselelo, also highlighted Botswana as a great safari destination because of the activities on offer as well as the range of accommodation options.
Read more trends from the Tourism Update survey here.
