The City of Cape Town has rolled out what it is referring to as its “most ambitious” global destination marketing campaign to date – set to reach 55 cities across six continents.
The campaign features storytelling through video, photography and visuals across international social media channels, digital platforms, print magazines, billboards and branding of London’s iconic black cabs. Further engagements will take place at global travel, trade and media shows.
“Cape Town is a place of contrast and connection. Through this campaign, I want the world to see our cultures, our crafts, our cuisines and our communities. These are the elements that make us unforgettable. And they form the heart of our six-pillar narrative: a city to visit, live, work, play, study and invest,” said Mayoral Committee Member for Economic Development James Vos.
Vos said the campaign builds on previous achievements such as reaching 25.4 million people in European markets in 2022 and generating 150 million impressions in China and India in 2024.
“Now Cape Town is making inroads across Africa, the Middle East, Asia-Pacific, the Americas and Europe on a scale never seen before,” said Vos.
The city has intensified destination readiness initiatives ahead of the peak summer season, including area cleaning services, enhanced public spaces and continuous investment in energy, water and mobility systems, he added.
Safety efforts will be bolstered through the deployment of 700 additional law enforcement officers.
