Cape Town Tourism has launched a new domestic tourism campaign: “You Don’t Need a Holiday. You Need My Cape Town”. Announced during Africa’s Travel Indaba in Durban, Cape Town Tourism has partnered with Travelstart for what it describes as “an exciting creator-led journey”.
The campaign will pair storytelling with flight deals, flash sales and promotional offers in a dedicated hub on the Travelstart platform.
Chief Marketing Officer of Cape Town Tourism Briony Brookes said: “Cape Town offers some of the richest experiences you’ll find anywhere in the country and this campaign invites South Africans to see the destination through a fresh lens. We know travellers want experiences that feel meaningful, personal and genuinely worthwhile. Through local voices, creator-led storytelling and compelling travel offers, we’re showcasing a side of Cape Town that goes far beyond the postcard version. This city is worth booking at any time of year and we want South Africans to feel that.”
Speaking at the launch event, City of Cape Town Mayoral Committee Member for Economic Growth James Vos said: “Today is really special for me. While Cape Town continues to perform strongly on the international stage, we know that domestic tourism has always been the backbone of our tourism industry. When global markets fluctuate, exchange rates shift or travel patterns change, it is South Africans who continue travelling, supporting businesses and sustaining jobs.”
The campaign will be rolled out across digital platforms, including Instagram, TikTok and other social channels.
See some photos from the launch event below.
