The Endangered Wildlife Trust (EWT) has partnered with Education for Nature – Vietnam (ENV), a non-profit NGO, to develop a hard-hitting rhino protection campaign for countries where rhino horn is in great demand, starting with Vietnam.
“We are certain that our campaign, with this crucial buy-in from a respected and well-known Vietnamese NGO, will help us to turn the tide on the plight of the rhino. Our message: Say NO to rhino horn, is an invitation to all the people of Vietnam to join the people in South Africa to help conserve Africa’s rhinos for today’s and tomorrow’s generations,” said Rynette Coetzee, Project Executant of the EWT’s Law and Policy Programme.
The campaign consists of posters, media outreach and an online component, and will be executed in both English and Vietnamese.
“In Vietnam, the campaign elements will be distributed virally through websites, social media channels, forums and blogs, and displayed during ENV awareness activities such as public exhibitions and university programmes. The joint venture marks the first formal co-operation between ENV and a South African organisation mutually committed to ending the killing of rhinos, and we at ENV are absolutely committed to its success,” said Nguyen Thi Thu Thuy of ENV’s Communication and Public Awareness Unit.
