South African inbound tourism association, SATSA, recently announced that its ‘Free To Be’ marketing campaign was still in full swing.
SATSA is calling on members, stakeholders and partners to submit their visual assets, photos or videos, to create video reels in promoting the country as a 'Free to Be' destination.
“We have one of the world’s most progressive constitutions allowing you to love who you want to, be who you want to. In addition, we have a culture of openness, warmth and acceptance; our destination is a treasure trove of open-air, outdoor and adventure experiences; and we’re fun-loving and welcoming. Here you can truly feel ‘free to be’,” highlighted SATSA.
Images can be uploaded on https://freetobesa.co.za/ or emailed to freetobe@bigambitions.co.za with a folder link to access videos and images.
Watch a video below of the Instagram reels SATSA has been able to produce as part of its campaign, courtesy of the sharing of visual assets by partners:
