Aviation route development company, Routes, has signed an agreement with the African Airlines Association (AFRAA) to help drive growth for the African aviation market.
The memorandum of understanding (MoU) will see the two parties working together to stimulate new air services and champion the aviation industry in Africa
According to a statement from AFRAA, projections indicate that the African continent will be one of the fastest-growing aviation markets over the next 20 years.
Under their new partnership, AFRAA and Routes will collaborate and share data and analytics which will be mutually beneficial. AFRAA also states that they will be working with Routes to advocate for issues experiences by airlines and airports in Africa. This is a sentiment echoed by CEO of BARSA, June Crawford who previously told Tourism Update that it was important that “government fully understand the airline industry’s concerns and addresses some of the obstacles to tourism growth”.
Crawford also emphasised the importance of alliances between African airlines.
“This MoU is beneficial to support the development of aviation in Africa which is growing at above global average rates but accounts for less than 3% of global traffic. Strong partnerships among industry stakeholders are instrumental to the realisation of African aviation’s potential which will result in economic and social benefits for the continent,” said AFRAA Secretary General, Abdérahmane Berthé.
Berthé added that AFRAA will be counting support from Routes in terms of data and analytics, saying that “African airlines have to keep up with the developments through proper information management and data intelligence”.
“We are delighted to have established a formalised agreement with AFRAA, following many years of working closely together,” said Brand Director for Routes, Steven Small.
