Kenya Airways has announced the launch of a new voluntary carbon offsetting tool.The initiative, developed in co-operation with Iata, will offer passengers the opportunity to participate directly in offsetting the carbon dioxide (CO2) emissions related to their flights.
The programme is based on a Carbon Calculator Tool built into the airline’s online ticket booking process, which enables a passenger to pay an additional amount in respect of carbon emissions related to that flight, applied per person.
Speaking during the official launch of the programme, Kenya Airways Group Managing Director, Titus Naikuni said: “This is an exciting development for Kenya Airways because it shows the commitment that we have to environmental sustainability. What is even more interesting is that we are giving our customers an opportunity to walk on this environmental conservation journey together with us.”
Amounts collected through the initiative will be used to support projects certified to contribute to a positive impact on sustainability.
The Kenya Airways carbon offsetting programme will be rolled out in three stages. The first stage is already live on the airline’s website and is available only for Kenya Airways-operated flights.
During the second phase, the solution will be made available to the network of travel agents globally, while in phase three the airline will make the programme inclusive for passengers travelling within the entire network, including on codeshare flights.
