Kruger Lowveld Tourism (KLT) has completed its current five-year marketing strategy and will implement a series of roadshows.
They will take place as follows:
- Wednesday, September 2 at 10h00 at the Jock Sabie Lodge, Sabie.
- Thursday, September 3 at 10h00 at the Hippo Hollow, Hazyview.
- Tuesday, September 8 at 10h00 at the Orion Promenade Hotel, Nelspruit/Mbombela.
- Wednesday, September 9 at 10h00 at the Jathira Gastehuis, Barberton.
- Wednesday, September 9 at 14h00 at the Buffalo Hotel, Hectorspruit.
- Thursday, September 10 at 10h00 at the Thulamahashe Community Hall.
“As we are a member-based organisation, it is our duty to ask all players in our tourism industry what they want KLT to do for them going forward,” says KLT’s Executive Director and Marketing Consultant, Lisa Sheard. “We have already identified some milestones that KLT wants to achieve over the next two years but we would like our members’ input for additional focus and direction. What better time to do this than tourism month.”
KLT’s new strategy will focus on raising the tourism profile of the Kruger Lowveld region through high-level public relations and media exposure, focusing on electronic tools to drive bookings through the Kruger Lowveld website, creating competitions and seasonal specials and elevating the ‘experiential’ dimensions of the area. KLT’s advocacy projects will also be discussed during the Tourism Month roadshows, which are open to all tourism sector members in the region.
For more information, please email info@krugerlowveld.com.
