The South African Brandy Foundation has relaunched the South African Brandy Route – supported by a suite of new digital tools designed to help visitors plan journeys through distilleries, tasting rooms and urban hubs.
“The South African Brandy Route is truly a journey into South African heritage,” said Christelle Reade-Jahn, Director of the South African Brandy Foundation. “Every Brandy Home and Brandy Hub tells a story – from historic cellars in the winelands to contemporary cocktail bars in the city. By elevating the visitor experience, supporting our members with training and tools and embracing innovative ways to showcase brandy’s versatility, we’re ensuring this tradition remains relevant and celebrated.”
The relaunch follows upgrades across all 19 Brandy Homes in the Western Cape, including training in service and brandy knowledge, new visitor engagement tools and brandy-specific stemware.
What’s new:
- Boplaas, Calitzdorp: A revamped tasting room with a lounge area
- Boschendal, Franschhoek: Aged XO brandy now paired with Malva pudding as well as peppermint crisp and milk tarts
- Tokara, Helshoogte Pass: XO brandy paired with handmade chocolates
- Van Ryn’s Distillery, Stellenbosch: Tours and tutored tastings including chocolate pairings
Reade-Jahn added: “Brandy tourism is truly an untapped treasure in our national tourism offering and it naturally complements South Africa’s already world-renowned wine routes. With the relaunch of the South African Brandy Route, we hope to deepen that connection to place, culture and craftsmanship.”
