SATSA’s 2026 conference kicked off with Experience Day and a welcome dinner as over 400 members of the inbound tourism industry, representing over 200 different organisations, gathered in Cape Town for three days of discussion, connection and forward planning.
At the Southern Sun Cape Sun in Cape Town from August 19-21, this year’s conference is the biggest to date. Under the theme Eduze Kwam – Staan My By, it reflects an industry that has weathered significant challenges while coming together to plan the next chapter of intentional growth.
See our photo round-up from the networking dinner and first day of conferencing below.
