The individual member properties of the Amakhala Heritage and Aloe Collections and the Lion Roars Group have announced a joint marketing agreement and rebrand for Amakhala Game Reserve in the Eastern Cape.
The agreement will see all 11 properties within the reserve come under a unified marketing umbrella and brand of 'Amakhala Game Reserve: A Pride Member of Lion Roars'.
The unified and rebranded portfolio will comprise 11 owner-managed properties within the reserve, each appealing to different markets and tastes with traditional safari lodges, tented camps and 1800s settler country houses.
The named properties within the portfolio include: Bukela Game Lodge, Bush Lodge, Carnarvon Dale, HillsNek, Hlosi Game Lodge, Leeuwenbosch Country House, Quartermain's Camp, Reed Valley Inn, Safari Lodge, Woodbury Lodge and Woodbury Tented Camp.