The African Travel & Tourism Association (Atta) has partnered with roadshow organisers On Show Solutions to jointly showcase Africa in key source markets.
The Africa Showcase features exclusively African products and provides travel sellers with the latest information and tools to boost their sales through one-on-one meetings.
The partnership will allow clients to participate in Atta’s marketing platforms in South America and China. On Show Solutions currently hosts the Africa Showcase in the US, Russia, UK, Australia and New Zealand. Plans for 2014 include a roll-out into South East Asia and Middle Europe.
“We decided to incorporate more of Africa on our roadshows as there is huge interest from the global travel trade to discover all the exhilarating products that Africa offers”, said Jacqui Reynolds, co-owner of On Show Solutions. “We are thrilled to be working with Atta and its top quality members moving forward.”
“On Show’s expansion from a Southern to an ‘all’ Africa focus has opened a door for our association to participate and benefit from their un-paralleled experience in operating roadshows around the world,” said Nigel Vere Nicoll, Chief Executive of Atta.
