The emotion attached to South Africa as a tourism destination is that of joy, despite the recent COVID-19 pandemic being a challenging period for the sector. With the discovery of the Omicron COVID-19 variant and the subsequent restrictions placed on travel to and from South Africa by source markets, this presented further challenges for the destination.
However, despite it all, South Africa’s score based on the Tourism Sentiment Index (TSI) increased during the period 2021 to 2022.
*Tourism Sentiment Index is a consolidated measure of a destination’s ability to generate positive online word-of-mouth about its tourism offering.
Click here to view the full report on ‘Opportunities to increase positive sentiment for South Africa’: https://www.southafrica.net/gl/en/corporate/press/opportunities-to-increase-positive-sentiment-for-south-africa
Click here to view the infographic: https://live.southafrica.net/media/291797/final_opportunities-to-increase-positive-sentiment-for-south-africa_infographic.pdf
