ATTA recently wrapped up its Experience Africa 2025 trade show in London from June 23-25.
Apart from networking and marketing opportunities, the trade show included a content programme that featured presentations and workshops on the evolving demands of the Africa inbound tourism sector.
The event opened with keynote speeches by MC Michael Jackson and globally acclaimed speaker Bev Hancock on sustainability trends. Discussions throughout the show focused on regenerative travel, climate-conscious itineraries and community-first models.
The second day included workshops on the benefits of AI in communication, efficiency and marketing.
The event concluded with discussions on risk management, partnerships, strategic planning and client communication as well as an overview of important new airline routes.
Summing up a successful three days, ATTA Events CEO Chris Mears said:
“What we saw this year is a maturing, future-facing industry that’s grounded in purpose, strengthened by partnership and ready to lead.”
