Among a host of potential applications, AI holds the most value in managing bookings and itineraries for tourism businesses, according to the results of our latest poll.
Almost half of industry respondents (48%) said this area is the most valuable application for AI. The rest of the results were fairly evenly spread over data analysis (14%), creating compelling marketing campaigns (13%), uncovering customer preferences (10%) and research into destinations and trends (10%). The remaining 5% of respondents chose “Other”.
Do you incorporate township tourism into itineraries?
As reported by Tourism Update last week, efforts are intensifying to better incorporate township tourism into South Africa’s mainstream tourism offerings. Despite the potential to offer guests culturally enriching, vibrant and meaningful experiences, the sector continues to be sidelined due to issues such as safety and security concerns, poor infrastructure development and under-representation in destination marketing.
Help us gain a deeper understanding of the township tourism sector and its incorporation into South Africa itineraries.
Our poll question this week is:
