Radisson Hotel Group will launch its new multi-brand and mobile first global website, RadissonHotels.com, and a Radisson Hotels App, which will be available by the end of the month.
RadissonHotels.com gives information about local surroundings, including attractions, restaurants and shops that are nearby. The new website allows guests and loyalty members to explore the group’s portfolio and make bookings. For both new and existing Radisson Rewards members, the website and new app will be the main hubs for earning, viewing and redeeming points as well as seeing the benefits of Radisson Rewards.
The website integrates the previous single-brand websites, allowing for one comprehensive and user-friendly platform. It showcases every property from across Radisson Hotel Group’s seven brands – Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson – as well as the art’otel brand managed by PPHE Hotel Group.
The app also features a click-to-call functionality that allows users to get in touch with the central reservations team. Other features include a credit card scanner for a secure way to complete bookings and a push notification service to inform users about special offers.
The full website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Additional language support will be brought online progressively – allowing as many guests and members as possible to access RadissonHotels.com in their native language.
The Radisson Hotels App has been developed for Android and iOS devices, and will be available globally on Google Play and App Store.
The Radisson Hotel Group aims to add a further 50 hotels in Africa by 2022, as part of its African development strategy, focusing on Mauritius, Seychelles, Madagascar and Réunion Island.
