South African Tourism Japan, in collaboration with the Japanese Association of Travel Agents (JATA) is hosting a ‘South African Sales Month’ in all member travel agencies from July 9.
The month-long activation aims to send more Japanese travellers to South Africa by encouraging and equipping Japanese trade partners to sell South Africa. Given the popularity of flowers in Japan, South African Sales Month will use the Namaqualand flower season in August and the Jacaranda season in October to showcase the scenic beauty of South Africa in spring.
The campaign will provide South African Tourism’s Japanese trade partners with the tools developed during its successful ‘Surprise Yourself’ photo competition (www.south-africa.jp ). In addition, posters and flyers will be displayed in partner travel agents as well as at consumer seminars and events across the country.
July 7, saw South African Tourism launch a new webpage featuring a leading Japanese journalist’s experience of the 2009 Confederations Cup. His experiences give Japanese readers first-hand insights into the ease of travel in South Africa while providing a taste of 2010 World Cup excitement. The new web page can be viewed at http://south-africa.jp/special/
In keeping with the 2010 World Cup theme, South African Tourism congratulates Japan’s national soccer team on successfully qualifying for the 2010 FIFA World Cup. South Africa also looks forward to welcoming Japan’s stars to the Garden Route town of George where the Japanese national team is planning to base their training camp in 2010. The new web page profiles the Garden Route along with the rest of South Africa to Japanese audiences.
SAT Japan’s country manager, Bradley Brouwer, thanked the JATA Working Group members for their co-operation and overwhelming support of the South Africa Sales Month campaign. He said: “On-going infrastructure and accommodation upgrades in the run-up to 2010 are adding ever more variety and choice to South African’s legendary diversity. Even after the South African Sales Month, South African Tourism Japan will continue to market the destination in Japan by empowering Japanese trade to successfully market the destination through our upgraded website and innovative and effective trade and consumer seminars."
