Analysis by Deloitte, the business advisory firm, has found that revenue per available room (revPAR), a key performance indicator for the hotel industry, jumped 121,7 per cent to R1 099 in South Africa during June, compared with the same period last year, when it became the first African nation to host the FIFA World Cup. This jump in hotel performance was due to a 100,9 per cent increase in average room rates, while occupancy increased to 63,7 per cent, up from 57,7 per cent in June 2009, according to data prepared by STR Global.
Moray Wilson, Tourism, Hospitality & Leisure Leader for Southern Africa at Deloitte, commenting on the results, said: “Although the full economic impact of the World Cup has yet to be tallied, it brought astounding success to South African hoteliers during the tournament, with revPAR growth in excess of 120 per cent. This jump is far greater than the 33 per cent increase experienced in Germany, when the country hosted the 2006 World Cup. However, it should be noted that the location of South Africa ensured that supporters stayed in the country for a longer period of time.”
Dan Jones, Partner in the Sports Business Group at Deloitte, commented: “Alongside the Olympic Games, the World Cup is one of the biggest, most prestigious sporting events a country can host. Such a tournament can greatly elevate the global stature of host nations and cities. The media profile a tournament like the World Cup brings to a country is immense – providing a real showcase of the country and culture.”
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