Tourist guides from across East Africa gathered in Nairobi for the first East Africa Tour Guide Conference under the theme “Storytellers of Africa: Tour Guides in Africa’s Tourism Economy.” The event brought together guides, industry stakeholders, policymakers and training institutions to address the often-overlooked role of guides in shaping visitor experience.
“We are more than just guides – we are cultural ambassadors, wildlife educators, conservation champions and frontline hosts,” said Felix Migoya, Chairman of the East Africa Tour Guides and Drivers Association (EATGDA). “Yet our voices are often the last to be heard.”
The conference sought to initiate critical dialogue on policies that affect guiding, including the lack of a framework that defines, trains and certifies guides.
“The absence of strong regulatory frameworks has allowed imposters to flood the market. We need a policy that clearly defines who a guide is, coupled with enforcement and regular training” said Kennedy Kaunda, Group CEO of EATGDA.
Another topic under discussion was the challenge of declining tourist arrivals during the low season. Daniel Mbugua, Chairman of the Tour Operator Society of Kenya said Kenya must address issues like high park fees, especially the recent increase in the Maasai Mara, which make the country less competitive than neighbours like Tanzania.
“We’re seeing tourists spend just two or three days in Kenya before moving on to spend two weeks in Tanzania,” he said. “That’s not sustainable. We must offer value and depth that encourages travellers to stay.”
EATGDA’s Corporate Affairs Representative Jeff Murira echoed similar concerns, highlighting the negative impact of poor payment systems in parks and inconsistent support from tourism authorities.
“Last year was tough and things haven’t improved,” he said. “Tour guides are dealing with low bookings, poor digital platforms and rising operational costs. We want the government to hear our stories – we’re the ones interacting with tourists daily.”
Collaboration between government and tour guides could turn Kenya’s tourism challenges into opportunities, Murira added.
Attendees called for greater collaboration in national tourism planning, resource allocation and marketing strategies. Delegates also highlighted the need for inclusive practices to support women, youth and people with disabilities in the guiding profession.
