Celebrating Human Rights Day (March 21) yesterday, South African Tourism highlighted that there was still much work to be done ensuring that South Africa’s beauty and attractions are not reserved for a select few but that, in fact, all South Africans get to enjoy the wide variety of tourism experiences on offer.
“In South Africa, we are fortunate to not only have beautiful tourism attractions and experiences that are rich in history and heritage, but also warm, welcoming people who add to the memorable experiences that visitors can have in our country.
“It is vital that we use this to position and promote tourism to grow and contribute in creating much-needed jobs in our country. As a tourism entity, we continue to guard the sustainability of our sector and, in so doing, ensure that the well-being of all South Africans is a top priority,” said Acting CEO of SA Tourism, Themba Khumalo, who pointed to this year’s Human Rights day theme of “consolidating and sustaining human rights culture into the future”.
He explained that the history of Human Rights Day was based on the Sharpeville Massacre that took place on March 21, 1960, where the apartheid police shot and killed 69 people during a peaceful protest march. The month is also used to celebrate the many rights guaranteed under South Africa’s Constitution.
“This year marks the 63rd anniversary of this unfortunate, yet historic day, which is crucial for South Africa’s history. The legacy of days such as March 21 should be the assurance of a sustainable future for all South Africans and those who live in South Africa. We know our country’s history has touched many people from all over the globe and so we continue to invite them to come to experience South Africa,” Khumalo pointed out.
He highlighted that South African Tourism continued to support new players who are mostly small micro and medium enterprises (SMMEs) by giving them access to participate in the sector and showcase the plethora of cultural experiences and of course the heritage that South Africa has to offer – invariably growing and transforming the industry.
“As we invite travellers from across the world and continue to put our best foot forward showcasing our attractive, value-for-money destination, let us not forget our rich history and the people that shaped it. May we never discriminate against anyone, whether it is based on race, colour or country of origin. South Africa’s history is one of triumph and long may that spirit prevail as we ourselves continue to explore and enjoy our country and also welcome visitors from all over the world,” Khumalo concluded.
