IBTM Africa, alongside WTM Africa at the Cape Town International Convention Centre (CTICC) from April 13-15, is positioned as a key platform for Africa’s MICE sector – gathering international buyers, suppliers and a dedicated business events programme.
Reante Naidoo, Buyers & Digital Director for WTM Africa, says IBTM Africa is now a core pillar of the show.
“Over one third of WTM Africa’s hosted buyer programme has direct MICE influence,” says Naidoo. “Significantly, of those MICE buyers, 99% are senior decision makers who directly influence or control purchasing decisions. They’re coming to Cape Town, from traditional and emerging source markets, to explore new products, establish new relationships and experience what South Africa and Africa has to offer.”
Confirmed MICE buyers include representatives from the US, UK, Germany, Kenya, UAE, Italy, Tanzania, Egypt, India, Spain, Australia, Uganda, Turkey, the Netherlands and South Africa.
The event will include the Women in MICE breakfast at the CTICC on April 15. A Women in MICE workshop, in partnership with Women in Tourism, will follow on the event floor.
Other programme highlights include the China Ready Workshop, the Sports Events & Tourism Exchange in partnership with Nielsen Sports on April 15 and the Africa Tourism Investment Conference on April 14.
