ITB Berlin goes mobile

ITB Berlin is offering visitors a trade fair guide for mobiles and smartphones. This year, iPhone and Android apps will be featuring a full text search for the first time. The mobile website at www.itb-berlin.mobi has recently relaunched with an improved version.

The ITB Mobile Guide lets visitors navigate their way easily around the Berlin Exhibition Grounds. Besides a map of the grounds, information includes the programme of the ITB Convention, a list of events along with press conferences, presentations, receptions, and a function for looking up exhibitors. After the fair closes the ITB Mobile Guide provides users with information on the quickest way to the city centre and tips on Berlin nightlife. Also included are restaurants, bars and information on tourist attractions.

The ITB Mobile Guide was developed by tourism content providers TOURIAS Mobile and GIATA. Both companies offer hotels, tour operators and travel portals solutions for mobiles and smartphones.