Innovative ‘Into Africa’ online travel expo targets South African travellers

'Into Africa' is an Online Expo set to take place on September 13.

Suppliers of corporate and leisure travel services targeting South Africans travelling into Africa on business or leisure, will be able to reach new prospects at a virtual expo on September 13.

The Online Expo is designed to reach geographically dispersed corporate travel buyers, travel management consultants, leisure agents and consumers throughout the country.

Attendees will not have to leave their desk to attend the exhibitor hall or enter the auditorium to hear a line-up of authoritative speakers addressing travel issues and trends.

The new Online Expo technology was run for the first time this month when a cross section of 399 people attended The Now Media Show.

Media partners for the Into Africa show include Travel & Meetings Buyer, Travel News Weekly, Travelinfo and Let’s Go.

Exhibitors set up stands featuring their company in much the same way they would in a physical show but instead will live-chat with people calling at their stand from their office.

Contact show organiser, Natalie Cumberlege, at nataliec@nowmedia.co.za for details.