Virgin Limited Edition welcomes Sarita Kielblock as the new Regional Sales Manager for the Southern Africa region.
She brings a wealth of knowledge and expertise to the role, with over 26 years of experience in the hospitality industry, having worked for brands that include Leeu Collection, Sun International and Cape Grace.
Kielblock will be looking after all segments within the Southern African market, covering Virgin Limited Edition’s properties Mont Rochelle Hotel & Vineyard, Ulusaba Private Game Reserve and Mahali Mzuri.
Regional Director of Sales at Virgin Limited Edition, Vanessa Rothery, said: “We’re delighted to have Sarita on board to bring her breadth of expertise to our Southern Africa region.
“Sarita’s genuine passion, knowledge and strong relationships held with our key trade partners will make her an instrumental part of our sales team to ensure the continued success of our wonderful properties in the region.”
In her new role, Kielblock will assist Rothery and the wider team to develop and drive the sales strategy across the Virgin Limited Edition properties in the Southern Africa region.

New CEO at the helm of the Beck Family Estates
Beck Family Estates has appointed David Burford as CEO to lead its powerful wine portfolio of Graham Beck, Steenberg Vineyards and Capensis.
Burford took over on from Chris du Toit, who will remain on the Beck Family Estates Board. He joins Beck Family Estates from Dutch multinational, Heineken.
“I am both humbled and honoured for the opportunity to lead Beck Family Estates. The business has a wealth of talent and experience in its people and the leadership team have made smart choices to get it to where it is today. With this solid base of people, business and portfolio we are in great shape to premiumise and expand even further,” says Burford, who thrives in results-driven environments.
Burford has an MBA from Nottingham Trent University and has garnered extensive local and international experience having held senior management positions at Heineken, Brandhouse, Novartis and the North American multinational, Molson Coors Beverage Company.
"I'm seriously excited about Dave joining our family wine company, now approaching its 40th anniversary. He has great energy and leadership skills," says Antony Beck, who chairs the Beck family business.
